> ## Documentation Index
> Fetch the complete documentation index at: https://docs.anagram.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# How Anagram works

> One agent, one brain, placed wherever you want it on your site.

## One agent per store

Your Anagram project has exactly one Site Agent. It has one brain, one voice, and one look, no matter how many places it appears on your site. That's deliberate. Shoppers who chat with the bar on your homepage and later open the button on a product page are talking to the same assistant, with the same knowledge and the same rules.

This is different from tools where you build a separate bot per page. In Anagram you configure the agent once, then decide where it shows up.

## The pieces

**Brain** is everything the agent knows and how it behaves. It has three parts:

* [Knowledge](/brain/knowledge) is the facts: your product catalog, your website, and anything you type in yourself.
* [Rules](/brain/rules) are always-on instructions, phrased as things the agent should always or never do.
* [Skills](/brain/skills) are step-by-step playbooks the agent follows for specific tasks, like walking someone through finding their size.

**Placements** are where the agent appears. Each placement has a form factor (center bar, floating button, custom trigger, or an embedded widget) and its own [conversation starter](/launch/suggestions): the greeting and suggested questions shoppers see first. A custom trigger lets a button you already own open an Anagram panel. Placements live under **Launch**.

**Style** controls how the agent looks: colors, fonts, and branding. It's set once for the whole agent, on the **Style** tab under Launch. Individual placements can override parts of it if you need to.

**Actions** are things the agent can do beyond answering: show a store locator map, send a shopper's details to Klaviyo, or log responses to a Google Sheet. See [Actions](/actions/overview).

**Analytics** shows engagements, Anagram-assisted sales, and every conversation transcript. See [Analytics](/analytics/overview).

## Saving goes live

There are no drafts. When you save a rule, a knowledge entry, or a placement change, it's live for shoppers within a few minutes. The way to try something before committing is the preview chat, which lets you test unsaved edits against the real agent. Save when it behaves the way you want.

## What shoppers experience

A shopper lands on your site and sees the agent in whatever form you placed there, with a greeting and a few tappable suggested questions. They tap one or type their own. The agent answers using your catalog and knowledge, shows product cards when it recommends something, and follows your rules the whole way. If they buy within the attribution window after chatting, that sale shows up in your analytics as Anagram-assisted.