The Analytics page answers the question your CFO will ask: is this thing working? Use the date range picker at the top to set the reporting window (it defaults to the last 30 days). This page walks through every card in the order it appears, but start with the three words that trip everyone up.
Messages, engagements, and visitors
These are three different counts, and they nest inside each other:
- A message is one thing a shopper sends: a typed question or a tapped suggestion chip. A single conversation usually has several.
- An engagement is a chat. Specifically, it’s a conversation in which the shopper sent at least one message. Ten messages back and forth in one chat is still one engagement. A shopper who opens the widget, looks, and leaves without sending anything is zero engagements; seeing the agent doesn’t count.
- An engaged visitor is a person. If the same shopper chats with your agent on Monday and again on Thursday, that’s two engagements but one engaged visitor.
A worked example: one shopper has two conversations, sending four messages in the first and two in the second. That’s 6 messages, 2 engagements, 1 engaged visitor.
Most of the page counts engagements, because a chat is the natural unit of “the agent did some work.” Engaged visitors show up where people are the right unit, like conversion rate.
Your own preview chats inside Anagram never count. Every number on this page comes from real shoppers on your live site.
The cards, top to bottom
Usage
Total engagements in the period, with a chart of engagements per day. This is your “are shoppers using it” number, and the suggestion chips on your placements are usually the biggest lever on it. Click View details to open the individual conversations behind any day.
Anagram-assisted sales
The number of orders attributed to the agent in the period, with a per-day chart. An order counts as Anagram-assisted when the shopper interacted with your agent and then completed the purchase within the attribution window, currently 7 days after the interaction.
A few details worth knowing about how this is counted:
- Attribution is anonymous. Anagram recognizes the same browser across the chat and the checkout; nobody has to log in or click a special link.
- It is not last-click. The agent doesn’t need to be the final thing the shopper touched before buying. If they chatted, left, came back through an email two days later and purchased, that order still counts, because the chat happened within the window.
- Each order counts once, even if the shopper had several conversations.
- It requires your Shopify connection, which is how orders get linked back to conversations.
Because the window looks forward from the chat, a sale can land a few days after the engagement that earned it. Give a new launch at least a week before judging this number.
Attributed revenue
The money side of the same thing: total order value of your Anagram-assisted sales for the period, shown in your store’s currency. Same attribution rules as above; this is the sum where assisted sales is the count.
Conversion Rate
The share of engaged visitors who went on to purchase within the attribution window. This one is counted in people, not chats: purchased visitors divided by engaged visitors. Hover over the number and the card shows you the exact breakdown it was calculated from.
Counting people rather than chats keeps the rate honest. A shopper with three conversations and one purchase is one converted visitor out of one engaged visitor, not one out of three.
Average Order Value
Attributed revenue divided by the number of assisted orders: what the typical agent-assisted order is worth. Comparing this against your store-wide AOV is one of the more persuasive numbers here, since guided shoppers often buy more. The card shows a dash until you have at least one assisted sale.
Top products
Which products sell after agent conversations, with units sold and assisted revenue per product. Good for spotting what the agent is effective at selling, and occasionally what it recommends that people don’t buy.
Conversations
Every transcript, searchable, with a Purchases filter to read only the conversations that ended in an order. Each conversation shows which placement it came from.
This is the most underrated section on the page. Read ten transcripts and you’ll find missing knowledge, an unclear policy page, or a question you never thought shoppers would ask. Fixes usually take a minute in Brain.
How the date range interacts with attribution
The date range selects when the engagements happened. Assisted sales are then allowed to complete inside the attribution window even if that runs past the end of the range. So “last week” means orders attributed to last week’s conversations, including a purchase that closed this Monday. This also means recent periods can tick upward for a few days as their window plays out.
A note on scope
Analytics covers your whole agent across all placements. Placement shows up as a label on each conversation so you can see where chats happen, but the numbers are agent-wide. 