Skip to main content
A placement is one spot where your agent shows up. Your homepage might get a center bar, your product pages a floating button, and a “Help me choose” landing page an embedded panel. Same agent, same brain, different front doors. Placements live on the Launch page. Click Add placement, name it something you’ll recognize later (“Homepage bar”, “PDP button”), and pick a form factor.

​
Form factors

Center bar. A search-style bar sitting in the middle of the page. Shoppers type into it or tap a suggestion, and it opens into a chat drawer. This is the default, and it earns that spot: it reads as “ask us anything” rather than “here’s a chatbot,” and it gets strong engagement on homepages. Use Input placeholder to customize the prompt shown in the empty bar. Under Advanced settings you can turn on Reveal after one page scroll, which keeps the bar hidden until the shopper scrolls about one screen down. Floating button. The familiar chat bubble pinned to the corner of every page. You can set the Button color and pick a Button icon, including uploading your own. Good as a site-wide safety net. Embedded panel. A widget that renders inside a page exactly where you place it, and opens into a larger chat panel when the shopper engages. Good for dedicated pages like a quiz replacement or a “get advice” section. Custom trigger. Anagram renders the panel but no launcher. Use this when your site already has its own button, such as an “Ask us” action in the header. The button opens the placement by dispatching a targeted browser event:
The placementId must match the data-placement value in that placement’s Anagram script. Repeated events are safe and do not create another panel or conversation frame. Embedded inline. The whole conversation happens inline, inside the page. This is the only form factor that supports the Show stores opener, which launches straight into a store locator. See Suggestions.

​
Panel settings

For every form factor except Embedded inline, you can set:
  • Panel title. The heading on the open chat panel, like “Anagram Assistant” or “Ask Glow Co.”
  • Panel image. An optional logo or avatar shown in the panel.
  • Panel placement. Whether the open panel appears as a Left panel, Center modal, or Right panel.

​
Conversation starter

Each placement has its own greeting and suggested questions, so your homepage bar can say something different from your product-page button. That’s covered in Suggestions and Suggestion sets.

​
Editing and deleting

Select a placement on the Launch page to edit it. You’ll see a live preview alongside the settings; nothing changes on your site until you click Save changes, and then it goes live within a few minutes. Deleting a placement takes it off your site immediately, even if the code snippet is still in your theme. The snippet just stops rendering anything. Past conversations from that placement stay in your analytics.

​
One agent, many placements

Remember that placements don’t have their own knowledge or rules. Everything in Brain applies everywhere. If you want different behavior on different pages, that’s usually a job for suggestion sets (different starting questions per product) rather than a separate placement.