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To see how users are interacting with your experience, click the Metrics tab. This will show several graphs and data points, depending on which integrations and skills you have set up. These metrics are for this experience specifically and don’t include other experiences in your Anagram project. metrics-tab.png You can change the date range for the metrics you’re viewing near the top of this page. metrics-dates.png

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Metrics definitions

Here are some definitions of metrics you’ll see on this page. Engagements: An engagement is defined as a single use of an experience. For example, if a user uses the product recommender experience on your site, answers five questions, and receives a recommendation, that whole set of interactions together counts as one engagement. If the user comes back a day later and does it again, that would count as a separate engagement. Assisted sales: This is the total dollar amount of sales to customers who used your experience, capped at a 7-day attribution window. For example, if a shopper used an experience to get a product recommended to them and then checked out 10 minutes later, that checkout would count as an assisted sale. A checkout that happens up to 7 days after they used the experience also counts. If they come back more than 7 days later and buy another product (without using an Anagram experience first), that would not count as an assisted sale. This metric is only available if you have the Anagram pixel installed on your site (through the Shopify app, for example). AOV: Average order value. This is the average dollar amount of sales per checkout. This is specifically for Anagram-assisted sales. This metric is only available if you have the Anagram pixel installed on your site (through the Shopify app, for example). Anagram 7-day conversion rate: The percentage of unique shoppers who completed a purchase within 7 days after their first interaction with Anagram during the selected period. We anchor each shopper to their first interaction in the period (so heavy users aren’t double-counted), and only count purchases that happen after that interaction. The 7-day window is allowed to extend past the end of the reporting period, so very recent conversion rates will continue to ripen for up to a week. This metric is only available if you have the Anagram pixel installed on your site (through the Shopify app, for example).